Page 18 - The Corporate Jungle Sample
P. 18

broken, rather than reallocating resources to new opportunities.

           Employees  fear  speaking  up  about  a  project’s  failure  because

        executives are emotionally attached to it.

        Emergency Action Plan

          Implement a "Fail-Fast" Policy – Set strict success benchmarks for

        every  project.  If  it  doesn’t  show  results  within  90  days,  kill  it.  No

        exceptions.

           Tie  executive  bonuses  to  impact,  not  longevity  –  If  leaders  are

        rewarded for how long a project lasts instead of its actual success, failure

        is inevitable.

           Make  ruthless,  data-driven  decisions  –  Gut  feelings  are  deadly.

        Trust cold, hard data when deciding whether to continue or abandon a

        project.

        How This Predator Feeds Others

          Dead Horse Theory + Ostrich Effect = Leaders refuse to admit failure


        AND ignore warning signs of declining performance.
          Dead Horse Theory + Paper Tiger = Grand strategies exist on paper,


        but execution is nonexistent.
          Dead Horse Theory + Herd Mentality = Companies follow industry


        hype without questioning whether the trend fits their business.


        If you hesitate, your company will be the next Kodak. The longer you
        keep a dead horse on life support, the more it drains your resources

             and kills your ROI. Cut your losses—or get buried by them.


                      The Corporate Jungle                Page 18 of 29
   13   14   15   16   17   18   19   20   21   22   23