Page 17 - The Corporate Jungle Sample

are obviously doomed, all because executives are unwilling to accept

defeat.

Kodak had the digital photography revolution in its hands. The
company literally invented the digital camera in 1975—but instead of

embracing innovation, it buried the technology to protect its lucrative film
business. By the time Kodak finally decided to compete in digital

photography, companies like Canon and Sony had already taken over. The
result? Kodak filed for bankruptcy in 2012.

Executives often justify failing projects by saying they’re "too invested to
quit." This is the sunk cost fallacy in action—the illusion that past

investments justify continuing an unviable strategy. But money spent
does not equal money well spent.

The Brutal Reality
50% of executives admit to funding projects they KNOW are

doomed—just to avoid admitting failure. (Harvard Business Review)
84% of struggling companies continue investing in outdated

strategies, hoping they will magically turn around. (Forbes)
The average company wastes 25-30% of its budget on projects that

will never produce a return. (Gartner)
Predator Warning Signs

Leadership refuses to shut down a product, service, or initiative
despite clear market rejection and poor financial performance.

Money, time, and talent are wasted trying to "fix" what is clearly

The Corporate Jungle Page 17 of 29