Page 16 - The Corporate Jungle Sample
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1. Dead Horse Theory – Beating a Failing Project
to Death
"The hardest thing in business is not learning what to
start, but knowing when to stop." – Jeff Bezos
The Predator’s Attack
The Dead Horse Theory is one of the most insidious corporate predators
because it thrives on denial, stubbornness, and the fear of admitting
failure. Companies sink millions—sometimes billions—into projects that
The Corporate Jungle Page 16 of 29
